Drupalcon search engine optimization

benefits of good SEO

research
- under stand target audience
- sally is principal = demographic
semantic markup
- come up with keywords
- navigation should be text, not images
- navigation should be keywords, no click heres
- using code that meaning to users and search engine
- use keywordss in heading tags
- using meaningful anchor text
- alt text in image fields
- take out font styling in wysiwyg
content strategy
- google is looking for content, making sure that their users have high quality content - google make busines by sending people to good websites
- show things you can buy
inbound links
- link in the internet is like currency, a vote, more good inbound links, the better your websites
- press releases
- asking partners to link
- Guest blog
- building a good inbound linking campaign
- most time consuming hardest, because you have least control
- you provide high value links too, no walled garden,
- dmoz.org
- yahoo listing
- google looks at domain age and expiration date - prove you're not a spammer

taxonomy = getting your keywords, and creating links to keywords, my site places attention to high values keywourd
keywords in h1 tag
SEO checklist module
internal links - related page - use good anchor text
pathauto - redirect from node alias is updated. import a list of all the 404s.
page title - make title different
global redirect - use http 301 redirect. to reduce duplicate urls in your site. 2 different duplicate content penalty, node/1 301 redirected to /about
path redirect -
meta (html) tags, keyword don't worry about, but description is what is shown increases clickthrough rate - not im. Geolocation metatag!!!! geotags in your site.
XML sitemap - set for 5,000, 10,000 nodes, submit this to google.
google analytics - benchmark and measure - also GOOGLE webmaster tools
most important tag is title tag #1 that google looks at
look in watchdog for a list for all the 404s
support "cannonical" tag. duplicate pages, what's cannonical and what's legacy.
page rank increases when you eliminate

research into competitors "seomoz"
keyword analysis - google
content strategy - teaching people how to use semantic markup, how to write for the web.
do the benchmark before ... benchmark and evaluation ... have a baseline

do not submit ip addresses to google for indexing
make keywords first. google looks at title left to right, most important is first word, make it granular. also USERS read from left to right. Favicon solves the problem.
submit site map, submit to delicious, dig this.
closer keywords are in title, the greater the impact
nofollow tags?? advanced and not the first thing